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Sportswear firms such as Nike and Adidas cheap nike shoes free shipping already allow fans to personalise sneakers ordered online and Adidas hopes to be able to produce a custom-made running shoe from scratch in store by next year cheap nike free shoes. A survey by consultants Deloitte shows 37 percent of consumers are interested in buying personalised footwear, rising to 48 percent for those aged between 16 and 24. Fox said Shoes of Prey's sales had risen 120 percent in the last year, helped by the six design studios the brand has opened in the United States in upscale Nordstrom department stores cheap nike free outlet. Fox, 33, said customers still prefer to buy shoes in store despite the advent of e-commerce. "We want to touch it, we want to see it, we want to understand it in its physical form before we buy it. That hasn't changed," she said.

The top five materials her customers choose are all black, Fox said, cheap nike free running shoes and the most popular style is a three-inch stiletto, often with a personal twist like a colorful lining. Fox, who prefers either totally flat shoes or a heel at least four inches high, said her typical customer is a 25- to 35-year-old professional woman with above-average income, not surprising given a price tag of about $220 per pair. "Honestly, Shoes of Prey is not about shoes. It is about this whole idea of getting you what you want, when you want it, cheap nike free sale and that will extend into many products," Fox said.

She said her Italian grandmother had laughed when she described her business, from china cheap nike free noting cobblers used to make made-to-measure shoes when she grew up in Sicily. "We're reimagining something that was a product of days past with the capabilities we have today," Fox said. "That is why technology is so exciting."